""Understanding the Current Trends in Plastics Recycling""
The demand for plastics continues to grow in the U.S., Europe and China, but each country's approach to recycling is radically different. For plastics manufacturers, the shifting trends in recycling will have a sizable impact on their bottom line. To understand and successfully navigate the recycling trends, manufacturers must study current consumer attitudes and the role the government and private institutions play in the global recycling debate.(Read more)

"Mainstream Search Engines Trump New Vertical Search Technology For B2B Customers"
With the continued growth of e-commerce, search engines have become a critical method for discovering products online. Because mainstream search engines often offer too many search results, new search technology has been developed to provide users with more targeted results. The new search engines, called vertical search, claim to provide users with search engine results specific to their industry.(Read more) 

"How Can Print Be Dead if Consumers Trust It So Much?"
For the past ten years, there has been a rise in Internet advertising. Despite the new media option, industrial buyers and marketers still believe print advertising in trade publications is the most trusted source for reaching new customers, branding programs and launching new products"....(Read more)

"New research results prove print advertising still reigns over online advertising."With the explosion of Web-based advertising and email, many marketers and agencies have moved away from traditional print advertising in favor of the new medium. To validate this shift, USA Strategies conducted a research study among business decision-makers. The graduate School of DePaul University in Chicago performed the fieldwork under the supervision of USA Strategies senior staff. The results were surprising in that the majority of the 600+ respondents stated that they still prefer print as the source to find out about new products and services. These data indicated that the pendulum may have swung too far in favor of online advertising and that marketers should return to a balanced media usage in their communications with customers and prospects".......(Read more)